A Brand As A Charity's Foundation
The Commonwealth Heritage Forum (CHF) promotes the conservation of built heritage across the Commonwealth. From their start, I developed their brand identity to convey their core values - diversity, knowledge and conservation. This included the logo of a simple house made of the basic shapes you find in structures across the Commonwealth.
Expanding The Brand's Identity
I created different types of collateral to support the CHF - from business cards, leaflets, banners and letterhead. I also developed a brand guide detailing the different aspects. Behind the scenes, I set up social media accounts and a google drive for shared files. Having a clear and unique brand identity has led to the CHF's expanding membership and funding of their training programmes.
